Tatas mull mobile handset foray with DoCoMo

MUMBAI: The Tatas, who stopped making fixed telephone instruments under the Tata Fone brand some years ago, plan a re-entry into the business by
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developing mobile handsets. Tatas will consider the feasibility of the project in collaboration with its new Japanese partner NTT DoCoMo, which has strong expertise in handset development besides managing next generation technologies.

DoCoMo has an extensive lineup of lifestyle-focused handsets tailored for varying customer needs and preferences like waterproof models, kids' models with GPS tracking and handsets with wellness applications
to monitor health and fitness.

DoCoMo has struck a strategic alliance with Tata Teleservices, including buying a 26% stake in Tata Tele. The co-operation between the two wireless carriers is being extended across marketing, handset development and technical support services.

" We will leverage DoCo-Mo's handset designing capabilities and work closely to bring out both high- and lowend models for our customers,'' said a Tata Tele executive. NTT DoCoMo president and CEO Ryuji Yamada said, ‘‘ The company is establishing a task force comprising its directors and technology experts to work on different areas with our Indian partner.''

Another Tata Tele official said, ‘‘ Given that the alliance has just been formed the business model would evolve over a period of time.'' Currently Tata group company DriveIndia .com procures and sells CDMA handsets from manufacturers like Samsung, Nokia, Huawei and Haeir. Tata Tele focuses only on providing mobile services, while group firm Tata Business Support Services handles customer queries and interactions for Tata Indicom and Virgin mobile. ‘‘ With DoCo-Mo as partner, the branding architecture could change,'' said the Tata official.

Source : Economic Times